Consumers

MICRODRAMA IS ULTIMATE FUTURE MEDIUM

Posted on by Girish Bajaj. GB
MICRODRAMA IS ULTIMATE FUTURE MEDIUM

The rise of language-first consumers and the cultural richness of Tier 2 and Tier 3 markets are reshaping India’s festive landscape — where relevance speaks louder than reach.. ShareChat & Moj’s Culture Intelligence Summit couldn’t be more timely, helping brands move beyond one-size-fits-all campaigns to truly connect through local language, tradition, and emotion. The e4m Culture Intelligence Summit 2026, hosted by ShareChat & Moj in Mumbai marked a major shift in how brands view Indian…

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DIFFERENTIATE AUTHENTIC TRUSTS IN CONSUMERS

Posted on by Girish Bajaj. GB
DIFFERENTIATE AUTHENTIC TRUSTS IN CONSUMERS

In today’s digital-first landscape, marketing-led growth has evolved far beyond visibility—it’s about precision, personalization, and performance powered by data and AI. TechManch 2026 gathers India’s top marketers and business leaders to explore how pioneering organizations are breaking down silos, integrating tech and data into every layer of the marketing funnel, and building agile, intelligent systems that drive real impact. Through real-world case studies and candid conversations, the forum dives into the how—how teams are reimagining…

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JEWELS OF LUXURY

Posted on by Girish Bajaj. GB
JEWELS OF LUXURY

The JewelX Global Business Awards 2026, held on July 16 at the JW Marriott Mumbai Sahar, stood as a landmark celebration of excellence in India’s luxury jewelry and watch industry. Bringing together top designers, master craftsmen, visionary entrepreneurs, and iconic brands, the event honored trailblazers who are redefining heritage with innovation. From timeless artistry to disruptive retail strategies, the awards spotlighted excellence across categories like design innovation, sustainable practices, digital transformation, and global brand impact….

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$2 TRILLION INDIAN RETAIL INDUSTRY

Posted on by Girish Bajaj. GB
$2 TRILLION INDIAN RETAIL INDUSTRY

The Phygital Retail Convention (PRC) 2025, held on May 7-8 at the Jio World Convention Centre in Mumbai, was India’s largest retail intelligence event, attracting over 1000 participating brands and companies. With a focus on the theme “Infinite India – The World’s Fastest Growing Retail Market,” the convention served as a hub for innovation, ideation, and networking opportunities. Presented by Inorbit Malls and powered by Mufti, PRC 2025 featured over 3000 top retail professionals, making…

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INNOVATIVE RESILIENT MARKETERS

Posted on by Girish Bajaj. GB
INNOVATIVE RESILIENT MARKETERS

The 4th edition of the afaqs! Marketers’ Excellence Awards (MEA) was indeed a grand celebration of marketing excellence and innovation, bringing together a diverse range of brands and industry leaders under one roof. With the participation of 69 brands and the support of esteemed partners like MiQ, JioAds, and RedFM, the event highlighted the resilience, creativity, and forward-thinking mindset that shapes the marketing landscape in India and beyond. ITC and ITC Bingo! Mad Angles stole…

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DYNAMISM OF THE INDIAN MARKETERS

Posted on by Girish Bajaj. GB
DYNAMISM OF THE INDIAN MARKETERS

It’s clear that in today’s ever-evolving media landscape, successful brands are those that can adapt and innovate to stay relevant to their target audiences. The conference, with the backing of partners MiQ, JioAds, and RedFM 93.5, aimed to delve into the strategies and tactics employed by brand marketers and their agencies to create impactful campaigns that connect with consumers. By exploring both traditional and digital media channels, attendees gained insights into how to leverage these…

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