INDIA’S BEAUTY ECOSYSTEM SETTING GLOBAL BENCHMARKS

Cosmoprof India 2024, premier B2B event for India’s expanding beauty market held on December 5–7 at Jio World Convention Centre, Mumbai, marked a milestone for India’s booming beauty industry— 700+ brands from 22 countries, welcomed 11,124 attendees—a 27% rise from 2023—with professionals from India, UAE, USA, Italy, South Korea, and beyond.

As the fourth pillar of the global Cosmoprof network, it showcased the entire beauty ecosystem: from raw ingredients to finished products, with dedicated zones for natural beauty, male grooming, and medical aesthetics.

With 57% international exhibitors and a powerful matchmaking platform connecting global buyers, it’s not just a trade show—it’s India’s gateway to the world’s beauty future, it solidified its role as India’s premier gateway to the global beauty economy.

Cosmoprof India, Yogesh Mudras, managing director of Informa Markets in India in a statement said, “This year’s edition highlights the growing international interest and investment in India’s beauty landscape, providing an exceptional platform for networking, knowledge-sharing, and sustainable growth. Cosmoprof India aims to set new benchmarks, driving transformative opportunities for the industry both domestically and globally.”

Cosmoprof India 2024 elevated the experience with 16 expert-led CosmoTalks and CosmoForum sessions, drawing over 350 stakeholders.

Featuring insights from global trend leaders like WGSN, Beautystreams, Euromonitor, and Ecovia, alongside key players such as Bombay Shaving Company and Reliance Retail, the talks bridged global foresight with India’s evolving beauty narrative.

It wasn’t just about products—it was about vision: where market intelligence met innovation, shaping the future of beauty in real time.

The Cosmoprof India Awards & Networking Night on December 5 brought together 400+ exhibitors, buyers, and media for an evening of celebration and style.

The highlight? Runway by Cosmoprof India—a dazzling fashion show featuring the Audrey Collection by Paras and Shalini of Geisha Designs, where every piece reflected a deep reverence for craftsmanship. Inspired by timeless elegance and modern individuality, the line paid tribute to Audrey Hepburn’s iconic grace, blending vintage sophistication with bold contemporary flair.

With every stitch, the duo reimagined classic beauty for today’s world—where heritage meets innovation, and fashion becomes storytelling.

Intricate embroideries, lush jewel tones, and flowing chiffons came together in a tribute to Audrey Hepburn’s enduring elegance—melding vintage grace with modern confidence.

Their attention to detail—seen in the 3D beadwork, delicate textures, and romantic silhouettes—transformed the runway into a poetic dialogue between heritage and innovation.

Sainath Jain, founder of HIVADO, highlighted how cultural shifts and rising self-care awareness are fueling explosive growth in India’s men’s grooming sector—projected to hit $2.1B by 2025.

HIVADO, a homegrown brand from Bangalore, is at the forefront, offering science-backed, sustainable products tailored for Indian skin and lifestyles—from thickening shampoos to sunscreens built for local weather.

With younger men driving demand and social media reshaping beauty norms, brands like HIVADO are redefining grooming: no gimmicks, just performance, purpose, and pride.

MAXXelle, an Italian-origin brand now making waves in India, is winning over discerning consumers with its fusion of sustainability, science, and performance.Showcased for the first time at Cosmoprof India, its biOTHERAPY line—featuring vegan formulas, argan oil treatments, and low-ammonia color—resonates with a market increasingly conscious of quality and environmental impact.

The 2024 Cosmoprof India Awards, curated by BEAUTYSTREAMS, celebrated standout innovation across beauty, hair, and nail categories—honoring excellence in product design, sustainability, and performance.

From clean formulations to breakthrough packaging and tech-driven solutions, the awards spotlighted brands pushing the industry forward, with winners announced during the glitzy Networking Night at Jio World Convention Centre.

VVF India Ltd. won the Innovative Technology award at Cosmoprof India 2024 for VBrass™ Butter (VEGAROL® MS Butter)—a vegan, plant-based innovation that transforms traditional Indian mustard oil into a luxurious cosmetic ingredient.

Mintree Premier Lifestyle & Beauty Pvt. Ltd. clinched the award in the Skin & Personal Care category for the Vedic Valley – Chakra Energizing Facial Kit, a holistic blend of Ayurvedic wisdom and wellness rituals.

Inspired by chakra balancing, the kit integrates Nabhi Sutra Oil, acupressure, and crystal therapy to detoxify, brighten, and revitalize the skin—offering a unique sensory experience rooted in Indian tradition.

Nikhil Kalwani, CFO of LUZO, highlighted that India’s $28B beauty industry—growing at 28% CAGR—is being powered by non-metro cities, with Chandigarh, Gwalior, and Aurangabad outpacing metros in salon growth.

LUZO is accelerating its expansion into Hyderabad, Chennai, Kolkata, and Lucknow by 2025, with international markets on the radar by 2026—riding the wave of democratized beauty access and rising consumer demand.

Cosmoprof India 2024 welcomed international delegates including representatives from ApexBrasil and Beautycare Brazil, highlighting global interest in India’s booming beauty market.

João de Mendonça Lima Neto, Consul General of Brazil in Mumbai, also attended, underscoring growing Indo-Brazilian trade ties in the beauty and personal care sector.The presence of such key figures reflects India’s rising role as a strategic hub for global beauty innovation and cross-border collaboration.

“Glam On” at Cosmoprof India 2024 hosted discussions on makeup trends specifically tailored for diverse Indian skin tones. The seminar highlighted a blend of traditional and contemporary beauty techniques. A key focus was the growing sophistication of skincare ingredients in makeup, such as peptides and ceramides. Both international and local companies showcased new, innovative products. Sustainability was a major theme, with increased attention on eco-friendly practices. Business growth opportunities were a central point of discussion among professionals. Influencers played a significant role in spotlighting the featured products throughout the show.

Dr. Rashel, a homegrown Indian brand by PP Consumer Private Limited, has built its success on affordable, high-performance beauty wellness products tailored for diverse Indian skin types and climates.

Backed by state-of-the-art manufacturing units in India, the brand combines science and nature—using 100% naturally derived actives—while maintaining full quality control from raw materials to final product.

Aligned with the Make in India vision, Dr. Rashel continues to lead with innovation, offering 300+ variants across 29+ categories—proving that premium care can be both accessible and proudly Indian.

The DR.Rashel Korean Skin Routine Box brings the famed 7-step glow to Indian skin with a twist—infused with rice water and ceramide complex for hydration, clarity, and that coveted glass-skin finish.Each step, from cleanse to serum, is designed for all skin types and local climate challenges, blending K-beauty ritual with homegrown efficacy.