WORLDS BEST FRIENDLY COMPANION
Yango showcased the Arabic and English speaking, emotionally intelligent AI assistant, Yasmina at GITEX 2024. Designed to be more than just a basic virtual assistant for tasks like streaming music or managing smart home appliances, Yasmina is an empathetic companion that engages users in fun, consistent dialogues akin to interacting with a real person.
Yasmina’s unique ability to maintain human-like conversations and emotionally connect with users sets it apart from other AI assistants on the market. As Yango Group continues to develop and refine Yasmina, this innovative AI technology is poised to redefine the way people interact with virtual assistants and enhance the overall user experience in the realm of smart technology.
Yasmina, the revolutionary AI assistant from Yango Group, is now exclusively available within Yango Play, marking the introduction of the world’s first AI-powered entertainment super app. This groundbreaking platform unifies video streaming, music, and mini-games, offering users a seamless and immersive entertainment experience.
The Yasmina range includes three models: the Yasmina Max, Yasmina Midi, and Yasmina Mini, each designed to meet different lifestyle needs. From the high-fidelity sound of the Yasmina Max to the compact and versatile Yasmina Mini, there is a Yasmina speaker for every user.
Fluently conversing in both Khaleeji Arabic and English, Yasmina is intricately attuned to local culture, facilitating genuine and engaging interactions. The assistant’s proficiency in major Arabic dialects ensures that users from diverse linguistic backgrounds can enjoy meaningful conversations with Yasmina.
Beyond functional tasks, Yasmina can also provide amusement by sharing jokes or engaging in friendly chats, further enhancing the user experience. This unique blend of cultural awareness, conversational skills, and entertainment capabilities sets Yasmina apart as an innovative AI assistant that redefines user engagement and enjoyment in the world of digital entertainment.
A recent survey commissioned by Yango*, a global tech company, and conducted by Researchscape International, reveals that UAE residents perceive smart assistants mainly as learning aids. An overwhelming 72% of respondents agree that AI assistants should be integrated into children’s education, highlighting their potential role in shaping the future of learning.
Moreover, 54% of respondents acknowledge the value of AI assistants as helpful learning companions, particularly in language acquisition. This finding underscores the potential of AI in supporting lifelong learning and personal growth, empowering users with a valuable resource for broadening their skill sets.
In addition to their educational value, 54% of respondents believe that AI assistants should assist in organising their daily schedules. The survey also suggests that smart assistants have a significant role to play in managing smart home devices, with 57% of respondents expecting AI assistants to take on this responsibility. Furthermore, 41% anticipate using these devices as a source of entertainment, capable of curating music selections based on their mood.
The survey findings demonstrate the diverse expectations UAE residents have for smart assistants, indicating a growing demand for AI-powered devices that can provide support across multiple facets of daily life, from education and personal organisation to smart home management and entertainment.
Yasmina’s versatility extends beyond engaging conversations, offering users a diverse array of features and capabilities to enhance their entertainment and daily routines. As a music connoisseur, Yasmina curates and plays music based on the user’s mood and preferences. With a simple voice command, such as “Yasmina, play relaxing music,” users can enjoy personalized playlists tailored to their needs.
“Research shows that users expect smart assistants to possess a variety of skills to assist them in different areas of life. To meet these modern user demands, we have developed our bilingual, human-like AI assistant Yasmina. Yasmina’s features currently include entertainment, daily task management, explaining complex topics, and providing educational support. All you need is to activate the AI assistant with your voice,” comments Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East.
Yasmina even doubles as an entertainment encyclopedia, providing interesting facts about actors and movies, enriching users’ knowledge and elevating their entertainment experience.
Yasmina’s features are particularly valuable for Arabic speakers and those interested in learning about the Arab world. The assistant can recite surahs from the Holy Quran, offer insights into Hijri calendar dates and times, and provide weather forecasts, today’s date, and prayer times for cities worldwide.
Available to all Yango Play subscribers in the GCC and Egypt via their smartphones, Yasmina guarantees a user-friendly experience that is just a tap away. With its wide-ranging capabilities, Yasmina is poised to revolutionize the way users interact with technology, offering a truly personalized and immersive experience.
Yango Play, the innovative AI-powered entertainment super app, is redefining the way users experience music with its new smart features and a vast library of tracks, albums, and special playlists. Through My Vibe, Yango Play’s AI music recommendation feature, the app dynamically adapts to each user’s preferences and mood shifts, creating personalized playlists that cater to their individual tastes and emotions.
With millions of tracks available, Yango Play ensures that users never run out of new music to explore. Whether it’s getting energized for a workout, enjoying a relaxing drive to work, or unwinding at home, the app offers a diverse range of music experiences tailored to users’ unique preferences.
In addition to personalized playlists, Yango Play offers the latest music releases, ensuring that users stay up-to-date with the newest tracks and albums. The app’s commitment to providing a comprehensive and user-centric music experience sets it apart from other streaming platforms.
Yango Play is committed to providing its users with a diverse and constantly expanding music library, adding approximately 100 new tracks daily from a variety of labels, encompassing both global hits and local gems. This ensures that listeners have access to a rich selection of music, offering the best of international trends and regional specialties.
For those on-the-go, Yango Play also offers an offline listening feature, allowing users to download their favorite tracks, playlists, and albums directly to their devices. This enables seamless music enjoyment, even when an internet connection is not available, making Yango Play a convenient and versatile option for music lovers.
Yango Play’s dedication to curating a vast, ever-growing library of music, combined with the flexibility of offline listening, sets it apart as a top choice for those seeking a diverse and accessible music streaming experience.
Yasmina’s remarkable ability to engage in human-like conversations is powered by a proprietary 3-billion-parameter large language model, meticulously fine-tuned with the assistance of hundreds of content professionals. These experts played a crucial role in refining and perfecting Yasmina’s dialogues, ensuring that her interactions feel natural and intuitive.
A diverse group of people from various locations, such as Riyadh, Jeddah, Dammam, and more, contributed to Yasmina’s training. This extensive exposure to a wide range of speech patterns, intonations, and dialects enables Yasmina to accurately understand and respond to users from different regions and linguistic backgrounds.
Yasmina’s capabilities include identifying users’ gender, understanding major Arabic dialects, and fluently speaking Khaleeji, a dialect widely used in the Arabian Peninsula. In the near future, Yasmina will also be able to speak and understand English, further expanding her linguistic versatility and enhancing her capacity to support a diverse user base.
Yango Group’s dedication to developing Yasmina demonstrates their commitment to pushing the boundaries of AI technology and delivering a truly exceptional user experience through their smart assistant.
Beyond her impressive conversational abilities, Yasmina also serves as a practical smart home center. Users can rely on her to control various smart home devices and perform everyday tasks with ease. For example, Yasmina can adjust the room temperature, turn on the vacuum, or even help find new recipes, all with simple voice commands.
Unlike traditional apps limited to a user’s smartphone, Yasmina has the potential to be integrated into a wide array of applications and smart home devices, including smart speakers. This seamless integration enables Yasmina to become an integral part of a user’s daily routine, simplifying tasks and enhancing overall convenience and accessibility in the connected home environment.
Yasmina’s versatile functionality, coupled with her human-like conversational skills, makes her a compelling AI assistant that offers both practicality and a unique, engaging user experience. As Yasmina continues to evolve and expand its capabilities, it’s set to redefine the way people interact with technology in their homes and daily lives.
Samer Mohamad, Yasmina Regional Director for MENA, Yango: “Our mission at Yango is to transform global technologies into everyday services for communities around the world.This is why we created an Arabic-speaking smart assistant that makes everyday chores fun and fits perfectly in any GCC home. Right now, we’re fine-tuning Yasmina’s LLM to make the assistant even more fluent, creative and emotionally intelligent.”
Since its inception, the development of Yasmina has been driven by a steadfast commitment to creating a human-like AI assistant specifically tailored for the Middle East. The goal was not to rely on an existing international model with Arabic as a mere add-on feature, but rather to build an AI assistant that is deeply rooted in the region’s culture, language, and customs.
This commitment to regional specificity has resulted in an AI assistant that is genuinely attuned to the needs and preferences of users in the Middle East. Yasmina’s ability to understand Arabic dialects, engage in culturally appropriate conversations, and provide assistance with tasks relevant to the region sets it apart from other AI assistants on the market.
By staying true to their vision, the creators of Yasmina have succeeded in developing an AI assistant that not only offers exceptional functionality but also reflects the unique character of the Middle East. This dedication to regional relevance has undoubtedly contributed to Yasmina’s growing popularity and success in the region.
The Yasmina smart speaker range from Yango Group is poised to capitalize on the rapidly expanding smart home market in the United Arab Emirates. With the smart speaker segment valued at $49 million in 2025 and expected to grow steadily, there is a clear demand for innovative, connected, and convenient living solutions in the region.
Yasmina’s bilingual support in Arabic and English aligns perfectly with the needs of consumers in the UAE, where national initiatives like Smart Dubai and tech-enabled residential developments are driving the adoption of smart technologies. By providing a product that caters to regional trends and expectations, Yasmina offers retailers a competitive edge in the smart home market.
Yango Group, a global tech company, has received the prestigious “Best Vendor” award in the lifestyle category for its Yasmina smart speakers at Channel Summit META 2025. Powered by the human-like AI assistant Yasmina, these innovative speakers offer a range of functions, including curating educational and entertainment content and supporting smart home scenarios.
Learning Companion: Yasmina serves as a valuable learning companion for both children and adults, providing easy access to a vast amount of information. For example, users can simply ask, “Yasmina, what are the benefits of date fruits?” Yasmina is also bilingual, supporting conversations in English and Khaleeji Arabic, making it an excellent tool for language practice. Additionally, Yasmina is child-friendly, recognizing children’s voices and delivering age-appropriate content for their benefit.
Daily Planner: Yasmina can help users stay organized by setting reminders and notifications for both personal and work-related tasks. To utilize this feature, users can simply say, “Yasmina, remind me at 2 P.M. tomorrow to…”
By integrating Yasmina into their smart devices and applications, Yango aims to provide users with a multifaceted AI assistant that can support them in various aspects of their daily lives, from learning and language practice to task management and organization.
Smart Home Manager: Yasmina’s capabilities extend to managing smart home devices, enabling users to create a comfortable and relaxing environment. For instance, users can say, “Yasmina, dim the lights,” “Yasmina, play the sound of the ocean,” and “Yasmina, set the temperature to 23 degrees” to create the perfect ambiance for meditation or relaxation.
Fitness Buddy: To make workouts more enjoyable, Yasmina offers curated sports playlists, accessible by saying, “Yasmina, play music for sports.” Users with an active Yango Play subscription can also explore the entire music library, featuring a variety of playlists tailored to different moods and activities.
Yango Group, a leading global tech company, unveiled YangoGPT, its cutting-edge Generative Pre-training Transformer (GPT) model, at GITEX Global 2024. The first implementation of this powerful model can be experienced through the enhanced version of Yasmina, Yango’s human-like AI assistant.
Equipped with YangoGPT, the upgraded Yasmina is designed to assist users in making informed decisions across various topics, drawing upon its advanced generative features to offer valuable insights and guidance. From everyday activities such as making a latte or decorating for a special event, to more complex tasks like planning vacations and comparing destinations, Yasmina provides comprehensive support and information to simplify and improve the user’s experience.
YangoGPT has endowed Yasmina with several significant enhancements, including improved decision-making capabilities, the ability to generate new ideas, and an increased capacity to explain complex concepts in a clear and understandable manner. These upgrades make Yasmina an even more valuable companion for users seeking assistance and support in their daily lives.
Yasmina is designed to boost users’ creativity by generating fresh ideas and sparking inspiration. Whether you need assistance brainstorming birthday gift ideas for a friend, planning exciting activities, or composing Arabic poetry, Yasmina is there to help. The AI assistant also offers valuable support for content creation, suggesting ideas for blog posts, video scripts, and school projects in Arabic. Furthermore, Yasmina can help structure ideas and provide feedback, serving as a helpful companion in the creative process.
To surprise a friend, simply ask Yasmina, “How can I plan a surprise for my best friend?” and be prepared for a range of creative suggestions. For writing projects, Yasmina can offer ideas for articles, scripts, or stories, even suggesting plot twists and unexpected endings to make your work truly captivating.
With Yasmina’s unique ability to generate new ideas and contribute to the creative process, users can confidently take on various projects and challenges, knowing they have an intelligent and innovative AI assistant at their side.
Swithin D’Silva, Head of Smart Devices in MENA, Yango Group, commented, “Winning this award affirms our commitment to adapting technology that is not only smart but truly local. Our investment in bilingual AI isn’t only for functionality; we are fostering a stronger connection with users daily. As we continue to expand the smart speakers product line, this recognition encourages us to keep innovating in ways that resonate with families across the region.”
Yango Group’s commitment to innovation is further demonstrated by the launch of its flagship smart speaker, Yasmina Max. Equipped with an interactive LED screen and exceptional sound quality, this speaker elevates the user experience. With a focus on providing users with a helpful, culturally-aware companion, Yango Group continues to redefine the smart speaker landscape, earning well-deserved accolades in the process.