BEHNOODE COURAGE COLLECTION. HOPE. ADAPT. COURAGE.

The Courage collection, designed by Behnood Javaherpour, Founder of Behnoode Foundation and Creative Director of BEHNOODE, narrates about the creativity emerging through a global crisis. When the entire world pivoted into the pandemic era, in the midst of dissolve, the courage required to emerge was much needed, the new world emerged from the Horizon, with hope. Adaptation became the new normal, the new emotion, and the best way for new expression, was through Art. The Courage collection is inspired by hope, emotion and creativity.

Just before the show, the promo video with suspense music, resembled a scene from a sitcom of spies, men and women, rushing up and down the building, on the playground, all very well dressed, filled with elan, sharp, elegant, the models- men and women attired in BEHNOODE’s COURAGE collection, spilled over to the runway.

Behnoode’s latest collection exudes a colourful and vibrant celebration of courage through crisis, filled with confidence and being immaculate. The collection consists of Menswear and Womenswear, pieces of formal & classic clothing with accessories: suits, pants, pocket squares & Shoes.

The blazer from BEHNOODE is patterned with abstract art iteration, all over for a signature twist, made from pure silk, single-breasted cut. The courage collection embraces your inner fashion sense and icon, amplifying personalities and character.

A nice-tailored jacket is a must-have in any closet, in subtle or bold shades, from BEHNOODE, boasting a double-breasted fastening and fitted style.

The BEHNOODE womenswear collection, inspired by colour and contrasts, presented a sensual and elegant woman from masculine traits; the silk suiting fabric jackets/suits are classic interpretation, which perfectly outlines the feminine figure. The Women’s collection, the luminosity of silk accentuates their silhouettes and their aura, chic style yet empowering them.

The Courage collection is excellent for transforming your creativity, and emerging through a global crisis, providing innovation and disruption solutions.

For office wear, evening cocktail parties or award functions, lift your mood, morale and confidence with the BEHNOODE Courage collection.

Founded in 2005, BEHNOODE hails from Napoli, Italy, a brainchild of a passionate young Iranian born designer Behnood Javaherpour.

BEHNOODE’s goal is to continue creating a truly timeless label and aspiring to achieve a perfection that will become the norm. The aim is to continue creating designs of quality; those convey a sense of permanence in a world infatuated with the temporary.

Behnood Javaherpour had collaborated in the past with Reza Lavasani – painter and sculptor and inspired by art works of Morteza Darehbaghi, Ali Akbar Sadeghi and Siamak Azmi. Behnood Javaherpour had created the ‘pièce de résistance’, a hand crafted limited edition jacket with 24kt silver fabric & gold button, inspired by horse, piece of art, made in collaboration with Reza Lavasani.

Wear your BEHOODE suits by mimicking the show styling. Empower.