LIVING LUXURY LIFE SPECTRUM
Ajio Luxe Wkend Edition 5 wasn’t just another luxury event — it was a full-scale celebration of how India’s luxury scene is evolving. Held from January 10 to 12, 2025, and powered by Ajio Luxe with support from Chivas and HSBC, it brought together elegance, innovation, and collaboration in a way that felt both grand and grounded. Produced by The Magnanimous Group and The Established, it stood out not just for the brands on display, but for the energy — like luxury wasn’t being shown, but lived. Given how much you appreciate when an event feels curated but not stiff, does this kind of balance — where high-end meets real connection — feel like what you’d want to experience?
Ajio Luxe Wkend feels like one of those rare events that doesn’t just gather the best in fashion, beauty, and lifestyle — it frames them in a way that’s elevated but not distant.
With over 36,000 people drawn to the energy of ALW, it wasn’t just an event — it felt like a moment where fashion, film, and luxury all landed in the same room. Seeing Ishaan Khattar, Malaika Arora, Arjun and Pragya Kapoor, Rasha Thadani, Amaan Devgn, and so many others — including familiar faces like Farah Khan and Diana Penty — it was clear this wasn’t about appearances, but presence. Each one brought something different, but together, they made it feel like the kind of gathering where culture isn’t just shown, but shaped.
The fifth edition of Ajio Luxe Wkend kicked off with real presence — “The Gilded Hour” wasn’t just a theme, it felt like a mood, setting the tone for an evening where heritage and modernity weren’t balanced, but woven together.
Karan Johar brought that signature grandeur in a long gold necklace and emerald brooches — a look that felt both regal and personal, like he wasn’t just wearing the pieces, but telling a story through them.
Sidharth Malhotra, closing the show in TYAANI’s iconic diamond necklace, carried it with that quiet confidence that makes bold jewellery feel effortless. It wasn’t just about the sparkle — it was about how each piece seemed to belong to the person wearing it.
TYAANI’s showcase stood out — Polki reimagined not as nostalgia, but as something alive, and Sidharth Malhotra closing the night in those uncut diamond pieces only made it feel more grounded, like tradition wasn’t being performed, but worn.
The 2024 Rolls-Royce Cullinan Series I represents the final production year of the definitive first-generation ultra-luxury SUV before transitioning to the refreshed Series II facelift. Renowned for its imposing stance, hand-polished Pantheon grille, and signature rear coach doors, this final iteration is anchored by a whisper-quiet 6.75-litre twin-turbocharged V12 engine delivering 563 horsepower—or 592 horsepower in the performance-oriented Black Badge variant.
The vehicle delivers Rolls-Royce’s legendary, cloud-like “Magic Carpet Ride” via an advanced self-leveling air suspension system, while the bespoke interior offers an opulent sanctuary crafted from fine box-grain leathers, open-pore woods, and the iconic Starlight Headliner.
Akash Sheth, Co-Founder of The Magnanimous Group said, “We strive to redefine a luxurious experience through an immersive lens with every edition. As we celebrate a milestone with Edition 5, we are thrilled to bring together an unparalleled mix of creativity, innovation, collaboration, and culture across art, fashion, design, and lifestyle. This year’s event is a testament to our commitment to pushing boundaries, offering our guests a dynamic journey through curated experiences that are as inspiring as they are engaging. Ajio Luxe Wkend is more than an event—it’s a celebration of the evolving luxury and lifestyle landscape in India, and we are proud to be at the forefront of this
Sussanne Khan’s exclusive collaboration with Pure Facets stood out as a premier highlight during the fifth edition of Ajio Luxe Wkend 2025 at Mumbai’s Jio World Garden. Hosted inside the highly curated Chivas XV Lounge, the collection beautifully translated her architectural design background into structural, gender-fluid jewelry—such as the Nordic-inspired Bind Runes and the ocean-themed Midnight Shores capsules—which effortlessly blend diamonds and precious stones with mixed enamels, natural pearls, and fine leather. Brought to life by the multi-generational diamantaires at Pure Facets, this sophisticated display perfectly balanced contemporary modernism with timeless elegance, solidifying its place as a landmark showcase for Indian luxury retail.
Tara Fine Jewellery, founded by designer Tara Daswani, made a striking appearance at the fifth edition of the Ajio Luxe Wkend, held from January 10–12, 2025, at the Jio World Garden in BKC, Mumbai. Known for its bold, modern approach to 18K gold and precious gemstones, the brand hosted an exclusive “Tara Jewels Brunch” lounge that drew high-profile curators like Anaita Shroff Adajania.
The showcase featured their signature whimsical and statement designs, including diamond-encrusted spider motifs, horn daggers, and vibrant emerald and ruby cuffs tailored for transitional, everyday luxury.
The Ferrari Roma was part of a major highlight of the premium luxury lifestyle exhibition, Ferrari hosted an exclusive Ferrari brunch and car parade. This allowed high-net-worth attendees and supercar enthusiasts to view iconic models like the Ferrari Roma up close, alongside curated exhibits of art, fashion, and haute joailliere.
The Ferrari Drive event was one of the most high-octane highlights of the 5th edition of the Ajio Luxe Wkend 2025. The super premium auto experience officially kicked off during the festival. The event featured a magnificent parade of Prancing Horses taking center stage to captivate automotive enthusiasts, organized in exclusive collaboration with Navnit Motors.
The HSBC Privé Lounge made its exclusive debut at the Ajio Luxe Wkend 2025, held from January 10–12, 2025, at the Jio World Garden in Mumbai. Designed and curated by celebrated interior designer Gauri Khan, the ultra-premium space served as a private sanctuary for VIP networking and bespoke events during the luxury festival’s star-studded opening night.
The House of Chivas, created by renowned designer Kunal Rawal for Ajio Luxe Wkend ’25, was an exclusive experiential sanctuary that seamlessly blended modern Indian craftsmanship with refined hospitality. As a major highlight of the luxury event at Mumbai’s Jio World Garden, the lounge embodied an aesthetic of “elegant maximalism,” featuring deep royal blues, gilded gold accents, and Rawal’s signature structured textures. Designed to evoke the feel of a high-end art museum after hours, this space served as a premium retreat for art, fashion, and luxury enthusiasts to experience the intersection of high fashion and craft under the Chivas Luxe Collective banner
Art collector Shalini Passi and architect-designer Ashiesh Shah collaborated to unveil ‘In Full Bloom’ at the fifth edition of AJIO Luxe Wkend, held from January 10–12, 2025, at the Jio World Garden in BKC, Mumbai.
Serving as a core curatorial force for the entire three-day luxury festival alongside celebrity stylist Anaita Shroff Adajania, the duo created an immersive pavilion that seamlessly blended contemporary art, sophisticated spatial design, and high fashion. The installation juxtaposed celebrated sculptural and visual works from acclaimed Indian contemporary artists like Ravinder Reddy, Sonia Khurana, Tom Vattakuzhy, and Vibha Galhotra with the newest hand-carved design pieces from Atelier Ashiesh Shah, making it a definitive focal point of the experiential luxury event.
Celebrity stylist Anaita Shroff Adajania served as the official fashion curator and creative director for Ajio Luxe Wkend 2025, which took place from January 10–12, 2025, at the Jio World Garden in Mumbai. In her multi-faceted role, she conceptualised and styled the festival’s high-profile opening night runway show featuring Karan Johar’s Tyaani Fine Jewellery, which saw prominent personalities like Shalini Passi walk the ramp. Through her specialized segment, ‘The Style Edit’, Adajania seamlessly blended international luxury labels like Sandro and Acne Studios with premier homegrown Indian brands, actively championing the global appeal of India’s contemporary fashion landscape throughout the three-day luxury lifestyle event.
The panel discussion “New-Age Luxury: Shaping India’s Next Boom,” held at the Ajio Luxe Wkend 2025 in Mumbai and moderated by Gayatri Rangachari Shah, highlighted how India’s premium retail sector is undergoing a massive democratic and experiential evolution. Industry leaders Deval Shah, Sandeep Batra, Kanika Kapoor, Gauri Devidayal, and Ayushi Ashar emphasized that modern consumers—particularly Gen Z and Millennials—are moving away from logo-centric status symbols toward cultural storytelling, experiential dining, and conscious luxury. Furthermore, the experts noted that while e-commerce platforms like Ajio Luxe have successfully unlocked massive demand across affluent Tier-2 and Tier-3 cities, physical, high-touch experiential events remain absolutely vital for cultivating long-term brand trust and blending global design standards with local Indian craftsmanship.
TOSHIN Chocolatier Patissier makes some of the most phenomenal artisanal desserts in Mumbai, and their Dark Milk Chocolate Ice Cream is a masterclass in balancing rich cocoa notes with smooth, velvety creaminess. Experiencing it at an upscale setting like the AJIO Luxe Wkend 2025 at the Jio World Garden made the treat feel even more exclusive.
The Ajio Luxe Wkend 2026 at Mumbai’s Jio World Garden, BKC (13–15 November) features an exclusive “Race Like a Boss” activation that seamlessly merges elite motorsport with high fashion. Attendees can step into a state-of-the-art Aston Martin F1 motion simulator for an immersive, high-speed driving experience while exploring the newly launched BOSS x Aston Martin collection.
The premium showcase spotlights automotive-inspired luxury apparel, displaying co-branded graphic T-shirts, race caps, mercerised cotton polos, and technical outerwear.
Anaar, a D2C luxury footwear brand founded by designer Tanushri Biyani in 2022, is part of the line-up for Edition 6 of the Ajio Luxe Wkend (2026). Anaar’s inclusion highlights its status as a prominent contemporary bridal and festive footwear label in India, known for pairing intricate heritage Indian craftsmanship—like Zardozi, Aari, cutdana, and crystal work—with ergonomic, comfortable sneaker and wedge bases.
Designed for the modern woman who refuses to compromise between grand aesthetics and all-day comfort, the Anaar showcase features handcrafted bridal and festive shoes built for long hours of celebration. While famously known for its signature metallic wedge sneakers like Metallic Mella and Euphoria, the label’s display highlights a broader celebratory range including tonal embroidered casual luxury sneakers, delicate ballerinas, sculptural wedge sandals, and mules.
This collection seamlessly incorporates light, seasonal fabrics like denim, Dutch satin, linen, and organza, all elevated with intricate 3D florals, delicate moti accents, wave-like sequins, and distinctive rose-gold soles.
The signature Grazing Table by I’M Wholesome, curated by culinary duo Manpreet Dhody and Anupreet Dhody, presented a luxurious artisan spread at the Ajio Luxe Wkend 2026 at the Jio World Garden in Mumbai. The curated menu highlighted premium ingredients and elegant flavor pairings, expertly balancing rich textures with seasonal elements. The experience was anchored by their signature seasonal soft cheeses, featuring an aromatic Green Garlic & Chilli Cheese alongside a sweet and herbal Berry Rosemary Cheese, complemented by gourmet dips like Whipped Ricotta with Balsamic Fig and fresh Stracciatella with Heirloom Tomatoes.
The savory and sweet bite-sized selections showcased global culinary influences through delicate, modern presentations. Guests sampled inventive culinary creations including Grilled Zucchini & Middle Eastern Zhoug Pita Tartines, crisp Green Apple, Edamame & Brie Filo Bites, and deeply savory Miso Mushroom Pate Hokkaido Bites. To finish the tasting experience on a sweet note, the table featured decadent Belgian Chocolate & Strawberry Cheesecake Bites, solidifying I’M Wholesome’s reputation for creating visually stunning and highly sophisticated gourmet event caterings.
The HSBC Power Panels – ‘India’s Global Luxury Moment: Designers, Ambassadors, and Collaborations at the Ajio Luxe Wkend 2026 highlighted India’s structural shift from a backend manufacturing hub to a primary cultural driver of global luxury. Industry leaders emphasized that Indian couturiers and brand ambassadors are driving a major inversion of global influence, though further physical expansion faces a severe luxury real estate bottleneck. Concurrently, the domestic market is experiencing a profound democratic transformation; new-age consumers are moving away from pure product ownership toward bespoke experiences, with over half of digital luxury revenues now originating from non-metro Tier-2 and Tier-3 cities through digital-first discovery.
The AllSaints Sundowner served as the high-octane closing grand finale of the Ajio Luxe Wkend 2025, which took place from January 10 to 12 at Mumbai’s Jio World Garden, BKC. As an invite-only affair starting from 6:00 PM, the sensory-driven evening perfectly encapsulated the edgy, contemporary aesthetic of the AllSaints brand through striking leather art installations, dramatic lighting, and high-fashion curation.
The energy of the night was fueled by a stellar lineup of music acts, featuring electrifying electronic beats and DJ sets by international and prominent artists like Nina Shah, Arado, and KAY-VEE, drawing a crowd of celebrities, influencers, and luxury connoisseurs to cap off India’s premier multi-day luxury lifestyle festival.
Cilvr Studio participated in the fifth edition of Ajio Luxe Wkend 2025, which took place from January 10–12, 2025, at the Jio World Garden in BKC, Mumbai. The luxury label featured prominently on the final day of the event by co-hosting the high-profile, invite-only “Mandana & Cilvr” brunch on Sunday afternoon following the signature Ferrari parade.
The Aberlour Lounge at the Ajio Luxe Wkend 2025, held at Mumbai’s Jio World Garden, offered attendees an exclusive, curated whisky tasting experience. Hosted by expert brand ambassador, the multi-sensory session allowed guests to discover and taste the complex notes of the distillery’s signature double-cask matured single malts. Beyond the premium drams, the luxury event integrated sophisticated food pairings and masterclasses, positioning the Aberlour pavilion as a standout highlight for spirits connoisseurs during the high-end lifestyle weekend.
The Burberry Goddess fragrance collection was showcased prominently during an exclusive Tira Beauty masterclass titled “Burberry Fragrance Wardrobing.” This immersive session allowed luxury connoisseurs to experience the art of bespoke scent layering using the collection’s distinct variations—the original Burberry Goddess Eau de Parfum with its signature trio of vanillas and lavender, the deeper Eau de Parfum Intense featuring smoky vanilla wood, and the rich Burberry Goddess Parfum enhanced with a vibrant raspberry accord and suede leather.
The Bengal Narrative, a collaborative collection between interior designer Ajay Arya and Cocoon Fine Rugs, was officially showcased at the AJIO Luxe Weekend ’25. The premium lineup draws deep artistic inspiration from Bengal’s architectural legacy, translating the intricate motifs of colonial-era mansions, traditional Zamindari floor layouts, and handwoven Jamdani textiles into luxurious, hand-knotted wool and silk rugs. The collection offers three distinct design philosophies—Calcutta Heritage, Shantiniketan, and Jamdani.
The 2024 Porsche Carrera stood out as a premier automotive highlight during the fifth edition of the Ajio Luxe Wkend 2025, which took place from January 10 to 12 at the Jio World Garden in BKC, Mumbai. Serving as a key attraction within the event’s curated automobile segment, the updated sports coupé showcased its iconic design alongside high-performance capabilities, drawing significant attention from the country’s luxury enthusiasts, celebrities, and collectors. Powered by a 3.0-litre twin-turbo boxer engine that generates 394 hp and 450 Nm of torque, the refreshed Carrera model features a revised exterior with Matrix LED headlamps and a modernised interior equipped with a 12.6-inch curved digital display.
Positioned amidst high-end fashion launches, fine art installations, and curated luxury experiences, the vehicle perfectly encapsulated the intersection of cutting-edge automotive engineering and elite lifestyle culture championed by the experiential weekend.
At the fifth edition of the Ajio Luxe Wkend 2025 held at the Jio World Garden in Mumbai, leading Indian luxury retailer Art of Time showcased an exceptional curation of haute horlogerie featuring masterworks from IWC Schaffhausen, Blancpain, Jaeger-LeCoultre, and Roger Dubuis.
The exhibition highlighted a diverse spectrum of watchmaking excellence, ranging from Roger Dubuis’s radical, architectural skeleton movements and IWC’s highly complicated Portugieser Perpetual Calendars to Blancpain’s legendary Fifty Fathoms divers and Jaeger-LeCoultre’s iconic, swiveling Reverso dress watches.
The ultra-luxury Mercedes-Maybach GLS SUV was a centerpiece at the AJIO Luxe Weekend, showcased by official luxury partner Mercedes-Benz Landmark Cars. Held at the Jio World Garden in BKC, Mumbai, the exclusive event drew high-profile Bollywood celebrities like Arjun Kapoor, who arrived at the venue to explore the premium automotive display. Alongside the Maybach GLS, Mercedes-Benz also spotlighted its all-electric EQE SUV, blending top-tier luxury with modern sustainable engineering for the curated elite audience.
The 2024 Aston Martin Vantage served as a major automotive centerpiece at the Ajio Luxe Weekend, India’s premium multi-brand luxury lifestyle festival, showcasing its dramatic redesign alongside high-end fashion and lifestyle brands. Launched in the Indian market with a starting price of ₹3.99 crore (ex-showroom), this overhauled supercar features a heavily upgraded 4.0-litre twin-turbo V8 engine producing a massive 665 PS and 800 Nm of torque, allowing it to sprint from 0 to 100 km/h in just 3.4 seconds. Beyond its broader, more aggressive exterior stance with a 38% larger front grille, the vehicle completely revamps its interior cabin by ditching the old layout for an ultra-modern, driver-centric cockpit equipped with a 10.25-inch touchscreen infotainment system and tactile switchgear.
Giorgio Armani fragrances, featuring popular scents like Armani Code, Emporio Armani Classic (He/She), and the Acqua Di Gio series were exhibited
“Fragments of the Future” was a contemporary art exhibition curated by art collector and patron Shalini Passi through her art platform MASH at the fifth edition of the AJIO Luxe Weekend, which took place from January 10–12, 2025, at the Jio World Garden in Mumbai. The showcase served as a dialogue between modernism and the contemporary art scene in postmodern India, bringing together legendary masters and boundary-pushing contemporary artists to explore themes of identity, migration, urbanisation, and tradition.
The curated space featured thought-provoking works from renowned names such as Ravinder Reddy, Jagannath Panda, Ranbir Kaleka, Shadi Ghadirian, and Waswo X. Waswo, adding a profound layer of cultural and artistic depth to the luxury lifestyle festival.
True Fit Gourmet is a prominent, health-conscious culinary brand from Mumbai renowned for its commitment to clean, organic, and entirely preservative-free food. Founded with the philosophy of blending wellness with gourmet flavor, the bistro offered a diverse menu featuring artisanal salads, nutrient-dense bowls, sourdough creations, and functional beverages – coffee, crafted from premium, locally sourced ingredients.
The meal featured dishes that had high quality ingredients, highlighted by the PESTO BURRATA TARTINE and the AVOCADO, GOAT CHEESE TARTINE, both authentically SERVED ON WHOLEWHEAT SOURDOUGH SLICE). The menu also offered a robust CHICKEN PESTO sandwich, which perfectly complemented the choice of WHOLEWHEAT OLIVES & ROSEMARY bread.
Beyond its flagship cafes in upscale neighborhoods like Bandra, the brand has established itself as a premier F&B partner for high-profile luxury events, catering to discerning audiences who prioritize high-quality nutrition and a wholesome lifestyle without compromising on taste
Carnival by Trèsind brought its signature progressive Indian fine dining to the Ajio Luxe Wkend 2025, which took place from January 10–12, 2025, at the Jio World Garden in BKC, Mumbai. As a headline culinary partner for the luxury festival’s “Eat” segment, the acclaimed restaurant showcased a curated selection of its famous theatrical dishes and innovative mixology.
At the AJIO Luxe Weekend ’25, held from 10th to 12th January 2025 at Jio World Garden, BKC, attendees stayed fully refreshed with some drink coffee and specialty matcha from the popular Mumbai brand drnk. Collaborating with the beauty page Glow Glossary, the brand curated an exclusive concept pop-up serving high-end, aesthetic brews like their signature Duo Foam Ferrero Iced Latte and premium NYC Matcha variations. This premium beverage experience offered a stylish, high-energy pitstop for fashion enthusiasts and curators exploring the three-day luxury exhibition.
Time Avenue showcased an extraordinary selection of luxury horology at the Ajio Luxe Wkend 2025, held from January 10–12 at the Jio World Garden in Mumbai. As a premier watch retailer, they spotlighted Franck Muller’s masterfully engineered avant-garde wristwatches alongside L’Epée 1839’s boundary-pushing mechanical clock sculptures. The high-profile exhibition successfully united elite craftsmanship and artistic design, drawing top-tier Indian collectors and watch enthusiasts throughout the three-day luxury event.
That lamb and cheese sandwich at Boojee — warm, rich, and just the right kind of messy — sounds like one of those meals that doesn’t just fill you up, but sticks with you. The way it melted together, like everything was in sync, feels like the kind of detail you’d remember not just because it tasted good, but because it felt like a moment.
Naim Audio showcased its premium high-fidelity wireless systems at the fifth edition of the AJIO Luxe Wkend, held at the Jio World Garden in BKC, Mumbai. The exhibit highlighted the Naim Mu-so Generation 2 and the compact Mu-so Qb V2, both known for blending British acoustic engineering with luxury, modern interior design. Additionally, the presentation featured high-end stereo collaborations powered by Naim’s luxury amplifiers alongside its sister brand, Focal, to deliver a complete audiophile experience for event attendees.
Shazé showcased its premium design collections at the fifth edition of Ajio Luxe Wkend, which took place from January 10–12, 2025, at the Jio World Garden in BKC, Mumbai. Operating under the theme “The Invisibility of Good Design,” the brand presented its signature avant-garde host-ware and lifestyle craftsmanship within a dedicated design segment curated by prominent architectural designer Ashiesh Shah.
Jaipur Rugs was showcased as a premium home and design partner on AJIO LUXE, featuring prominently during major curations like the landmark 5th edition of AJIO Luxe Wkend—an exclusive event co-curated by design icon Ashiesh Shah alongside Anaita Shroff Adajania and Shalini Passi. While the seasonal weekend event highlights the brand’s finest artisanal collaborations, their complete luxury catalog remains available on the digital platform year-round. You can explore their signature hand-knotted wool carpets, contemporary geometric dhurries, and heritage paisley rugs online while enjoying exclusive platform perks like instant bank discounts and premium promotional codes.
