Sustainability

MEFW DESIGNERS STUNS THE WORLD

Posted on February 1, 2023 by Girish Bajaj. GB

The second edition of Middle East Fashion Week (MEFW), the four-day fashion festival and trade event took place at The Agenda in Dubai Media City, a remarkable success with a focus on sustainability. The Middle East Fashion Council (MEFC), the governing body behind MEFW, encouraged local and international designers to showcase their collections to the world, with the aim to fostering and development of regional creative talent. “The region is home to fantastic designers, yearning…

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Anita Dongre’s Serene Summer Reverie Collection

Posted on July 18, 2019August 28, 2019 by Girish Bajaj. GB

It is so gorgeous and beautiful to kiss the first rays of summer and become the blossoming nature. Admire the picturesque fresh summer, as the birds sing and heavens smile. The international eponymous fashion designer, Anita Dongre, was inspired by the first rays of summer for her ready-to-wear summer/resort collection. “A Summer Reverie” was created using sustainable blends of TENCEL™ fibers, with Shahid and Mira Kapoor as showstoppers. “We are happy to have partnered with…

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