INDIAS STRENGTHENING INNOVATIVE MEDIA & ENTERTAINMENT ECOSYSTEM

INDIAS STRENGTHENING INNOVATIVE MEDIA & ENTERTAINMENT ECOSYSTEM

FICCI FRAMES 2025, commemorate its silver jubilee, took place at the prestigious Sofitel Hotel in Mumbai on March 27, 2025. The event celebrated 25 years of fostering innovation, collaboration, and growth within the Media & Entertainment (M&E) industry. The theme for this year’s event, “RISE Together,” encapsulates the core values of Reimagining, Innovating, Strengthening, and Empowering. FICCI FRAMES 2025 serves as a platform for industry professionals to network, exchange ideas, and collaborate on shaping the…

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POWERFUL DEEP REACH OF CONNECTED TV

POWERFUL DEEP REACH OF CONNECTED TV

Connected TV (CTV) is a term used to describe devices that are plugged into the Internet and enable users to access video and music content, as well as browse the web. Connected TV enables you to reach a wide range of viewers who are no longer, or have never been, subscribed to cable. It also enables you to consolidate your ad spend across linear and streaming platforms, with improved measurement and greater control over who…

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