MEDIA – FVM

INDIAS POWER MEDIA PEOPLE & AGENCIES

Posted on December 5, 2023 by Girish Bajaj. GB

The 7th Edition of the e4m Media ACE Awards initiative honoured Indian Media Agencies and their Employees for their exceptional work, efforts and outstanding contributions to the Advertising Industry. It will feature award-winning work from April 1, 2022 to March 31, 2023, as well as leadership and direction that has helped shape India’s media scene. The 7th edition of the awards was powered by ABP News, the Gold Partners are Dangle Ads and Shemaroo Network while…

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THE FUTURE OF MEDIA AGENCIES & THE MARKETERS

Posted on December 1, 2023December 1, 2023 by Girish Bajaj. GB

So, how will tomorrow’s media agencies be different? What will they focus on to meet the needs of today’s marketers? What technologies will they adopt? What skills will they employ? Listen to the voices of India’s media agency community to find answers to these questions and more at e4m confluence 2023 – All about Media Investing. The theme of the second edition is ‘Media Services: Unlocking Returns, Recall, and Tech Revolution’ A media agency is…

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KYOORIUS CREATIVE MASTER AWARDS

Posted on September 19, 2023September 19, 2023 by Girish Bajaj. GB

The 2023 Kyoorius Creative Awards, presented by Zee, seeks to recognize, honor and reward the highest caliber of creative work in India’s marketing communications industry. Established with ethical and high standards, the awards are intended to provide a neutral and open platform to recognize and reward the finest in advertising, media, and digital creativity in India. The 10th edition of the Kyoorius creative awards was hosted by ZEE in association with Black & White and…

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EFFECTIVE EXCELLENCE IN PROGRAMMTIC ADVERTISING

Posted on September 12, 2023September 12, 2023 by Girish Bajaj. GB

Exchange4media proudly presented the second edition of ‘e4m real time Programmatic Advertising Awards’, a celebration of brands, agencies, and media groups that have utilised programmatic creative strategies to effectively target viewers with the appropriate offer, at the appropriate time. The industry experts, brand custodians and top leaders assembled together under one roof. Mobavenue was the growth partner of the awards while The Trade Desk was the co-partner. The awards ceremony recognized excellence in four distinct…

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HYPER REAL PROGRAMMATIC

Posted on September 11, 2023 by Girish Bajaj. GB

Marketers have more power than ever before in the digital world. With all the tools, media channels, and data available, the challenge is to stand out from the crowd. Programmatic advertising has become increasingly popular among marketers since the onset of the Covid-19 pandemic, as digital marketing continues to expand at an unprecedented rate. Programmatic advertising offers marketers the promise of improved targeting, increased reach, and real-time optimization in an industry characterized by discrepancies, impact,…

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ENTERTAINMENT WITH BRANDS

Posted on July 18, 2023August 2, 2023 by Girish Bajaj. GB

At the conclusion of a two-day conference, Brands & Entertainment, held at Taj Mumbai, the event left a lasting impression on the world of branded entertainment with the presence of over 80 esteemed speakers. The event attracted an impressive crowd of over 1700 attendees from across the globe, with a focus on brands content, media, sports, and entertainment, provided a stimulating environment for networking, staying informed of industry developments, and promoting effective collaborations. The conference…

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KEY TO DESIGN EXCELLENCE

Posted on June 11, 2023June 11, 2023 by Girish Bajaj. GB

The e4m India Design Excellence Awards (IDEA) honored India’s most creative talents in the field of advertising design at a dazzling ceremony at the luxurious Taj hotel, hosted by the exchange4media group. Some of the biggest names to win gold have been Disney Star and PepsiCo, with Tata Motors and Zydus Lifestyle Ltd. also taking home gold. Other big names that have won gold include WickedGud and Noise, as well as Facebook and The Museum…

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INDIAS $100 BN M&E

Posted on May 22, 2023May 23, 2023 by Girish Bajaj. GB

FICCI Frames, the 23rd annual Media and Entertainment Convention, organized by the Media and Entertainment Wing of the FICCI, was held on May 3-5, 2023 at the luxurious Westin Hotel in Mumbai. FICCI Frames is Asia’s oldest, most prestigious and influential annual media and entertainment convention. The FICCI FRAMES conference was a three-day international event that brings together influential industry leaders, influencers, and policy makers to exchange ideas and knowledge. This year’s event featured over…

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WIN THE E4M PLAY AWARDS

Posted on May 15, 2023May 15, 2023 by Girish Bajaj. GB

OTT platforms provided a safe and convenient way for people to stay entertained during the pandemic, offered a wide variety of content, including movies, TV shows, documentaries, and more, will continue to be popular in the post-COVID world, which helped and supported the entertainment industry during a difficult time. Three years ago, E4m Play was one of the first to recognize the shift in consumer behavior and launched the E4m Play Awards, a series of…

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POWERFUL DEEP REACH OF CONNECTED TV

Posted on May 13, 2023 by Girish Bajaj. GB

Connected TV (CTV) is a term used to describe devices that are plugged into the Internet and enable users to access video and music content, as well as browse the web. Connected TV enables you to reach a wide range of viewers who are no longer, or have never been, subscribed to cable. It also enables you to consolidate your ad spend across linear and streaming platforms, with improved measurement and greater control over who…

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