THE BEAUTYWORLD AWARDS ENHANCES THE AROMACHOLOGISTS OF THE MIDDLE EAST
Its 31st October and the glittering ceremony of the BEAUTYWORLD AWARDS were held at the classy luxurious Address Sky View, Dubai, the setting of a masquerade ball, with 400 key players in the beauty and fragrance sectors who attended the event to celebrate their peers and discover the rising stars in the industry.
The Beautyworld Middle East Awards celebrated legacy brands and emerging businesses that steer innovation across the global beauty, hair, fragrance, and wellness industries as the industry’s top performers were honoured.
The Beautyworld Middle East Awards celebrate the Best and Brightest of the Beauty Industry Across 14 Categories and the Perfumer Maurice Roucel won the Lifetime Achievement Award at Beautyworld Middle East Awards.
Mr. Maurice Roucel, with almost 50 years’ experience in creating some of the most recognizable perfumes in the world, is one of the fragrance industry’s most famous and highly reputed names. He was selected as the winner due to his incredible impact on the regional market as well as his recognition among perfumers globally.
“Beautyworld Middle East brings together the biggest brands and the brightest minds in the business, and the Awards ceremony really shines a spotlight on how much talent there is in the region,” said Flyn Roberts, Show Director at organizers Messe Frankfurt Middle East. She continued, “I’d like to offer my congratulations to the winners and finalists across all of the categories – you have raised the bar in an industry already renowned for the highest standards in creativity and innovation.”
The highly coveted ‘Perfumer of the Year’ category was awarded to Dalia Izem of Givaudan. Izem said “As a perfumer we live by the emotions that we create. Having the validation from a professional jury of your peers is the ultimate honour. I’m thrilled that Beautyworld Middle East Awards 2022 selected me and this will encourage me to continue to thrive in the region.”
The Middle East is attracting new players at a significant rate in the beauty industry, leading to many entrepreneurs choosing the region as a base. The ‘Homegrown Brand of the Year’ award, celebrating the vision of regional beauty and fragrance brands conceived and launched in the GCC, went to Hindash Cosmetics.
“The UAE has a global reputation for fragrances, as it is integral to local culture and traditions,” said Flyn Roberts, Show Director of Beautyworld Middle East. “With the continued growth of the sector, we decided to place a special emphasis on fragrance at this year’s event. Although the competition was high, we are delighted to confirm Jean Niel Sas as the very worthy winner.”
The nose expert, the perfumer creates perfume compositions, with their sharpfine sense of small and skill to produce olfactory compositions. The perfumer will even go a step further, to study the influence of odors on human behavior, various seasons and to examine the relationship between feelings and emotions, to have the perfect Olfaction, the perfumer is effectively an artist.
At the pre function area, each attendee had the opportunity to design their own bespoke fragrance to take home, thanks to event partner Oo La Lab. The guests enjoyed the beautiful music played by violinist and harpist, mingling with guests and sipping on some fine wine.
ARMAF bagged the Consumer Fragrance of the Year award for ‘Club de Nuit Intense Man’ and Breakout Star of the Year – Fragrance for ‘Club de Nuit Sillage’, as Ali Asgar Fakhruddin, Chairman and CEO of Sterling Perfumes Industries received it.
ARMAF, a homegrown pioneer in luxury French fragrances, is the only brand to have received double nomination across fragrances in over 150 entries at the Beautyworld Awards Middle East 2022. Awards are a testament to the hard work and dedication of the entire team and winning the Beautyworld Awards is a pathway to industry recognition and acknowledging their excellence in the Fragrance industry.
The awards celebrated innovative products with the ‘Breakout Star Product of the Year’ going to Radiance Enhancer Essential Oil Blend from Emulsion Cosmetics, and the ‘Innovation of the Year’ awarded to Airparfum. Airparfum is a technological solution capable of faithfully reproducing up to 100 fragrance-aromas to allow users to experience them, without impacting their sense of smell or impregnating their skin.
The other category award winners crowned during the evening included ‘Consumer Fragrance of the Year’, which went to Club de Nuit Intense Man by Armaf; ‘Conscious Beauty Brand of the Year’, won by Eyecha Lashes and ‘Digital Marketing Campaign of the Year’, awarded to Dabur International for its Vatika Voices Campaign featuring inspirational female figures.
The Beautyworld Middle East Awards 2022 were held with the support of Allbeauty, Moellhausen, Armaf and Iberchem, while specific categories benefitted from the support of Al Dhakheel Oud, Benigna and Dubey Perfumers.
The ‘Homegrown Talent’ category acknowledges key brands conceived and launched in the Middle East and celebrates the creativity of local entrepreneurs in the beauty and fragrance industries to recognise and support regional players.
Among the shortlisted candidates for this award is Kayali, whose founder Mona Kattan has spent seven years developing and sourcing a range of products.
Remi Mobolade from Kayali said: “It is a true honour and privilege just to be recognized alongside so many other well-known, established brands. As a nominee, you dream of winning of course, yet just to be nominated is acknowledgment of the efforts we have put into all our products since day one. This will inspire us to continue along this path and we look forward to October 31.”
As many as 150 entries were received for the second edition of the regional awards this year. Spanning 13 categories, including digital marketing, breakout star, and homegrown brand, there were also influencer categories shortlisted by an expert panel of judges.
Flyn Roberts, Show Director at event organizers Messe Frankfurt Middle East, said: “We are thrilled to bring back the Beautyworld Middle East Awards as we believe it is critical to acknowledge developments and innovations in the beauty industry. This is a way to appreciate the beauty brands for their creative products and services while also motivating them to keep progressing.”
“Similar to last year, the Beautyworld Middle East Awards have received an overwhelming amount of positive feedback from key players in the sector, and the brands have responded more passionately this year, as seen by the increased number of award submissions. This demonstrates that our efforts to recognize innovative businesses and their outstanding work are on the right track.”
Influencer of the Year is one of the award categories attracting attention from beauty enthusiasts. The final competitors include Layali Makeover, Marmar Moda, Mona Tajarbi, Zahra Lyla Khalil, and Nisrine Dauo.
“I am ecstatic to be chosen as a finalist; I couldn’t be happier,” said Zahra Lyla Khalil. “I spend a lot of my time and energy creating content and to see my work being recognized across the region is a special feeling. Now I am eagerly anticipating the awards ceremony and looking forward to a great event.”
In the Perfumer of The Year section, the organisers will reward the best perfumer having contributed to the launch of a new fragrance in the GCC in the past two years. Leading perfume manufacturer Givaudan, which has more than 250 years of experience, is a front-runner in the category this year.
“Entering the awards and being shortlisted itself brings us pride, recognition, and excitement,” said Sara Boulkhemair from Givaudan. “Being featured during an event that recognizes regional and international stakeholders of the beauty and fragrance industry is one more landmark for this historic company. Now we cross our fingers and wait.”
The Cyber Blend scent by Benoît Vittet, Head of Perfumery at Jean Niel Sas, scooped the coveted award for this year’s edition courtesy of their scent, which was deemed to perfectly encapsulate the essence of the event through notes such as Fiery Saffron, Pink Pepper and Oudh. Commenting on the award, Vittet said; “None of this would have been possible without my team. We came in second place in 2021, and we were determined to take home the award this year. We have used modern things such as special pink pepper, orange blossom and other floral essences to make the perfume unique. I did it with my heart, and I hope that everyone gets to experience it.”
The glittering gala also rewarded the ‘best dressed’ attendee of the evening, with prizes from Benigna Perfumes, Anfasic Dokhoon and Address Hotels.
Winners – Beautyworld Middle East 2022
Lifetime Achievement Award
Beautyworld Middle East Awards Winner – Lifetime Achievement Award
Maurice Roucel
Symrise
Breakout Star Product of the Year – Beauty
Beautyworld Middle East Awards Winner – Breakout Star Product of the Year – Beauty
RADIANCE ENHANCER ESSENTIAL OIL BLEND 50ML
Emulsion Cosmetics
Breakout Star Product of the Year – Fragrance
Beautyworld Middle East Awards Winner – Breakout Star Product of the Year – Fragrance
RADIANCE ENHANCER ESSENTIAL OIL BLEND 50ML
Emulsion Cosmetics
Conscious Beauty Brand of the Year
Beautyworld Middle East Awards Winner – Breakout Star Product of the Year – Fragrance
EYECHA LASHES
Consumer Fragrance of the Year
Beautyworld Middle East Awards Winner – Consumer Fragrance of the Year
CLUB DE NUIT INTENSE MAN
ARMAF
Cult Classic of the Decade
Beautyworld Middle East Awards Winner – Consumer Fragrance of the Year
LUNA 3
Foreo
Up-and-coming Influencer of the Year
Beautyworld Middle East Awards Winner – Up-and-coming Influencer of the Year
Nisrine Daou
Digital Marketing Campaign of the Year
Beautyworld Middle East Awards Winner – Digital Marketing Beauty
Vatika Voices Campaign
Dabur
Homegrown Brand of the Year
Beautyworld Middle East Awards Winner – Homegrown Brand of the Year
Hindash Cosmetics
Innovation of the Year – Beauty Product
Beautyworld Middle East Awards Winner – Innovation of the Year – Beauty Product
DETOX CLEANSING POWDER
BEAUTÉ MEDITERRANEA
Innovation of the Year – Digital Innovation
Beautyworld Middle East Awards Winner – Innovation of the Year – Digital Innovation
AIRPARFUM
Niche Fragrance of the Year
Beautyworld Middle East Awards Winner – Niche Fragrance of the Year
KAYALI Déjà Vu White Flower | 57 Eau de Parfum
Kayali
Innovative Packaging of the Year
Beautyworld Middle East Awards Winner – Innovative Packaging of the Year
The “Saint Germain Des Près” coffret
Cosfibel Group
Perfumer of the Year
Beautyworld Middle East Awards Winner – Perfumer of the Year
Dalia Izem
Givaudan
As the awards continued, guests were served 4 course sumptuous dinner and dessert, as wine was served. The luxurious banquet tables, gorgeous floral bouquets, designer crockery & cutlery. Ceremony Decor at its best!
