advertising

KYOORIUS CREATIVE MASTER AWARDS

Posted on September 19, 2023September 19, 2023 by Girish Bajaj. GB

The 2023 Kyoorius Creative Awards, presented by Zee, seeks to recognize, honor and reward the highest caliber of creative work in India’s marketing communications industry. Established with ethical and high standards, the awards are intended to provide a neutral and open platform to recognize and reward the finest in advertising, media, and digital creativity in India. The 10th edition of the Kyoorius creative awards was hosted by ZEE in association with Black & White and…

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EFFECTIVE EXCELLENCE IN PROGRAMMTIC ADVERTISING

Posted on September 12, 2023September 12, 2023 by Girish Bajaj. GB

Exchange4media proudly presented the second edition of ‘e4m real time Programmatic Advertising Awards’, a celebration of brands, agencies, and media groups that have utilised programmatic creative strategies to effectively target viewers with the appropriate offer, at the appropriate time. The industry experts, brand custodians and top leaders assembled together under one roof. Mobavenue was the growth partner of the awards while The Trade Desk was the co-partner. The awards ceremony recognized excellence in four distinct…

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HYPER REAL PROGRAMMATIC

Posted on September 11, 2023 by Girish Bajaj. GB

Marketers have more power than ever before in the digital world. With all the tools, media channels, and data available, the challenge is to stand out from the crowd. Programmatic advertising has become increasingly popular among marketers since the onset of the Covid-19 pandemic, as digital marketing continues to expand at an unprecedented rate. Programmatic advertising offers marketers the promise of improved targeting, increased reach, and real-time optimization in an industry characterized by discrepancies, impact,…

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STARS OF OOH ADVERTISING & DESIGN

Posted on June 7, 2023June 7, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. NEONS OOH Awards recognized and acknowledged the outstanding work in the field of OOH Advertising during the period of January 2022 through December 2022. In total, 88 metals, including gold, silver, and bronze, were awarded to brands for excellence, innovation, and creativity. The objective…

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THE OOH ADVERTISING & DESIGN SECRETS TO SUCCESS

Posted on June 6, 2023June 11, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. The Conference & Awards of NEONS OOH seeks to explore the future of how brands have recognized the importance of top-notch outdoor advertising in generating impressions in the minds of consumers, and how to make the most of it. The summit was participated by…

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